Over the course of two weeks, the UX research team worked with the business stakeholder to understand and prioritize interview goals and topics to explore. They also developed a discussion guide to help conduct the interviews based on those goals. Finally, they identified and scheduled interviewees with a mix of expertise (e.g. large and small molecule), experience level and geographic location.
A total of ten interviews were conducted over the next two weeks. These interviews were face-to-face in the office/lab. With permission, the interviewers recorded the sessions using a portable voice recorder and took additional notes. In some cases they also toured their labs and took a few photos, which really helped to see what the specific environment is like.
Analyze and Report
After each interview, the UX researchers reviewed the recordings and compiled more detailed notes. Once all the interviews were complete, they identified common themes, unexpected insights and followed up for clarification as needed. The final report was delivered to the business stakeholder in about a week and included findings and recommendations, along with key quotes (anonymized). Ultimately, the findings were incorporated into a Bench Scientist persona, which, along with other Amgen role-based personas, are used by internal teams to better consider key roles, like scientists, as they develop solutions.